More optimization through understanding what is missing


This week we learned about a neat tool that helps you learn what your website is missing:  www.woorank.com.  I knew my website was pretty sad with not having links in, so the report didn’t have anything I wasn’t expecting.  Overall, the biggest change I could make is add social media.  I know I need to engage in social media advertising, but I’m really worried about it honestly.  But it also is what is holding me back.  There is no way I can move up in rank organically without having traffic find their way to me.  Best way to do that – get traffic there.  Find a way for friends of friends of friends to distribute my website.
Another big thing we learned this week was how to understand what Google Analytics offers.  We had a scavenger hunt of items we needed to find, which was kind of fun.  There were some things where you could get the information in multiple places.  Some of them had calculations and percentages already done for you, others you just had numbers and had to figure out calculations yourself.  That was probably just because I was in the wrong area.  There is so much information available on that website, much beyond the age/gender demographics.  It’s kind of scary how much information is collected on each of us now without us knowing, but it also helps us to find out what people want and how to cater to their needs.  

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