Site Design

Ever feel like all popular websites are set up the same way?  Well, I do.  But there’s a reason they do that – it’s eye-catching and entices the user to continue exploring their site.  Just like brick and mortar retail stores use placement to gain the best possible sales, online businesses need to be concerned with the messages they are sending to their customers.  If it is difficult to find answers or products, they are going to leave and find something better.  If the products don’t meet the mark, move on.  It’s a hard world out there, especially with trying to compete with places like Amazon.  Not that I would even try, but it would be nice if I was able to have some customers find their way to me.

Another thing we learned this week was about taking credit card payments.  It’s really easy just to add a PayPal button to your online store.  It’s a place that many people have associated with security in online payments.  And it’s globally accepted.  What could be better than that!