Analytics


I thought it would be a lot harder to add this to a website than it is.  The help files for Google Analytics walks you through the whole process, start to finish.  When getting into modifying code on a website, it’s a little scary, especially with the warning from WordPress that I might have to start my website all over if I mess it up!  Luckily, after saving the new code, my website still worked.  Plus when I visited it on my phone, I was able to see that a visitor really was there.
Being able to link this with the Google Ads campaign will allow me to be able to direct traffic there and understand my customers.  It will allow me to know whether the ad campaign is working or if I am just wasting money on Google Ads. 
One thing that I’m excited to learn about is the effect of sending out email subscription newsletters.  If what I’m sending out doesn’t create any effect in my website visits and/or purchases, then I know I’m missing key information for my customers.  Or something is really wrong.  In those cases, I’ll be able to increase my understanding and be able to move forward with new marketing techniques or fix links that might be issues.
It’s really neat what Google Analytics offers to the website business owner.  I’m excited to use these tools to get the answers to the questions I have.

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