Google Ads

This week we ended up writing our ads and trying to make them more appealing to our potential customers.  One thing suggested by Google Ads’ help center is to make sure you call your customers to action, as well as add in keywords that help them know that what you are offering is what they want.  It’s important to add in prices and other important information, like free shipping. 

One thing that I’ve noticed is when I’ve gone to a website where I’m looking for a keyword, then I get there and that word is not there!  So it’s really important that if you are linking your website to a keyword, that somewhere on your page, that is on there.  Otherwise you are wasting your money on a click that doesn’t end up with a customer sale.

Another big hint we learned was to be active with our sentences and not passive.  How many times have we gone to edit a paper we’ve wrote just to find lots of extra words like “that,” “very,” “just,” or “maybe.”  I’m not sure about you, but for me it (just) happens all the time!  I’ve found that a 1 page paper (that) I have to count the words for might have up to 10 unnecessary words!  When every word counts, it’s vital to have the correct words.  Especially since ads only have so many characters you can use!