Optimization

I did something really scary this week!  I hit the green go button on my Google Ads campaign.  My husband did one forever ago and I remember him spending over $300 and we hadn’t received one sale to go with that money.  I am really worried that I will also have the same luck this time.  I feel that I have a good product, but unless I’m hitting the right target market, does it really matter what product I have?

One thing on my first day of ads is that it put up my ad on searches that had NOTHING to do with my product or keywords.  I was under the understanding that if you have 2 keywords, both have to be in the search to be put my ad up.  Apparently they have a setting that pulls up the ads if it’s even related at all, which is broad search.  Still, my ad wasn’t anything close to what the search term was.  Luckily, I have options in my searches.  I was able to put all those words in my negative keyword search, so it won’t pull up for those searches anymore.  I also changed it to phrase match, in which both words need to be in the search.  However they still can use derivatives of the words too, which is nice, because having –ing and –s pull up for a word is nice so I don’t have to use add all those myself.