Picking Keywords


Last week I tried my hand at designing a website.  I just have to say that is a lot harder than I thought it would be.  Those who have these beautiful websites, I now understand a small portion of how you made it look good.  I think I tried 3 different templates and it was a lot harder to just replace content and make it look right.  I did find a few videos online on how to make a website in an hour.  Even watching the first one, it took a lot longer than an hour as I had to pause and rewind so many times.  It’s a million miles away from what I’d like it to be, so if my business makes it past this semester, I have a feeling I’m going to be making lots of changes.  There’s so many things that go into it.
This week we are getting ready for a Google Ad campaign.  There are so many tips and tricks on how to pick the “right” keyword for your customers.  Without picking the right phrase or term, you are just wasting money getting your product in front of the wrong customer.  Just like you wouldn’t put a sign in front of your grocery store that says “haircuts $5” when you don’t offer haircuts, you need to make sure you are selective in your ads.  Negative words are a key part in this too.  Just like you don’t want to target those in the market for men’s or kid’s clothes if you sell only women’s fashion clothes.  It’s just one more piece to the ever complicated web business creation.  I guess it just helps me appreciate those who are successful just that much more.

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